The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Made in 17 Hours
Agency: Clemenger BBDO / Sydney + Flare / Sydney
Client: Toshiba Category: Consumer - Online Films & Video / Long Form - Single
Super Bowl Babies
Agency: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York
Client: National Football League Category: Consumer - Online Films & Video / Long Form - Single
Breathless Choir
Agency: Ogilvy & Mather / London
Client: Philips Category: Consumer - Online Films & Video / Long Form - Single
Douban - The Inner Space
Agency: W / Shanghai
Client: Douban Category: Consumer - Online Films & Video / Long Form - Single
Clash of Clans - Legend of the Last Lava Pup Youtube: 2:48
Agency: Barton F. Graf / New York
Client: Supercell Category: Consumer - Online Films & Video / User Generated Content
Distorted Fact
Agency: AlmapBBDO / São Paulo
Client: Veja Magazine Category: Consumer - Online Films & Video / Short Form - Single
Custom-made Commercial
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Consumer - Online Films & Video / Short Form - Single
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS Category: Consumer - Online Films & Video / Short Form - Single
Spare The Act - Cooker
Agency: AMV BBDO / London
Client: Curry's PC World Category: Consumer - Online Films & Video / Short Form - Single
Spare The Act - Laptop
Agency: AMV BBDO / London
Client: Curry's PC World Category: Consumer - Online Films & Video / Short Form - Single
Imagine the Possibilities
Agency: BBDO / San Francisco
Client: Barbie, Mattel Category: Consumer - Online Films & Video / Short Form - Single
Swearing Kinds
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: Daimler Category: Consumer - Online Films & Video / Short Form - Single
The Fairest Night of All
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Andes Beer Category: Consumer - Online Films & Video / Short Form - Single
Misconceptions
Agency: Droga5 / New York + Newcastle / New York + D5 Studios / New York
Client: Newcastle Category: Consumer - Online Films & Video / Short Form - Single
Here's to the Cheap Ones
Agency: FCB / Toronto
Client: Simmply Macs Category: Consumer - Online Films & Video / Short Form - Single
The Letter
Agency: HEIMAT / Berlin
Client: OTTO Category: Consumer - Online Films & Video / Short Form - Single
A Message to Space
Agency: INNOCEAN / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client: Hyundai Motor Company Category: Consumer - Online Films & Video / Short Form - Single
#therewillbehaters
Agency: iris / London + Frenzy / Paris + Carat / London
Client: adidas Football Category: Consumer - Online Films & Video / Short Form - Single
The Uncrashable Toycars
Agency: Jung von Matt AG / Hamburg
Client: Daimler Category: Consumer - Online Films & Video / Short Form - Single
How China Are You?
Agency: Kolle Rebbe GmbH / Hamburg
Client: Protonet Category: Consumer - Online Films & Video / Short Form - Single
Men in Black; Colorful Sensation in Black
Agency: Kremaworldwide / Seoul
Client: LG Electronics Category: Consumer - Online Films & Video / Short Form - Single
Samsung Hearing Hands
Agency: Leo Burnett / ?stanbul
Client: Samsung Electronics Turkey Category: Consumer - Online Films & Video / Short Form - Single
Shark Dive in the Desert
Agency: Leo Burnett / Sydney + Rapid VR / Sydney + We Love Jam / Sydney + The Pool Collective / Sydney
Client: Samsung Australia Category: Consumer - Online Films & Video / Short Form - Single
The Way You Are
Agency: Leo Burnett France / Saint-Denis + Prodigious / Clichy + Davoli Music / Suresnes
Client: Samsung Category: Consumer - Online Films & Video / Short Form - Single
First Haircut
Agency: MullenLowe / Winston-Salem
Client: ULTA Beauty Category: Consumer - Online Films & Video / Short Form - Single
Dove - A Mother's Body
Agency: Ogilvy & Mather / London + Tantrum Productions / London
Client: Unilever Category: Consumer - Online Films & Video / Short Form - Single
Mother
Agency: Saatchi & Saatchi / Greater China + Saatchi & Saatchi / Del Campo Saatchi & Saatchi
Client: Changyou Online Game Developer Category: Consumer - Online Films & Video / Short Form - Single
Hush Little Baby
Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York
Client: Procter & Gamble Category: Consumer - Online Films & Video / Short Form - Single
Pianist
Agency: SANTO / Buenos Aires
Client: Diageo Category: Consumer - Online Films & Video / Short Form - Single
Witness Greatness Compton
Agency: TBWA Chiat Day / Los Angeles + Alldayeveryday / Los Angeles + Cut & Run / Los Angeles + Apache / Los Angeles
Client: The Grammys Category: Consumer - Online Films & Video / Short Form - Single
Netflix the Rat
Agency: TBWA Chiat Day / Los Angeles + Furlined / Los Angeles + Cut + Run / Los Angeles + Framestore / Los Angeles
Client: Netflix Category: Consumer - Online Films & Video / Short Form - Single
Fungus
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Products Manufacturing Corporation Category: Consumer - Online Films & Video / Short Form - Single
Fast Forward, Hike
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Unskippable, Family Long Form
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
JW Theaterproductions
Agency: J. Walter Thompson / Amsterdam
Client: J. Walter Thompson Amsterdam Category: Consumer - Online Films & Video / Self-Promotion - Single
The Skippable Wishes
Agency: Marcel / Paris
Client: Publicis Groupe Category: Consumer - Online Films & Video / Self-Promotion - Single
The Blank Video Project
Agency: Solve / Minneapolis
Client: Solve Category: Consumer - Online Films & Video / Self-Promotion - Single
Keep Control
Agency: AMV BBDO / London
Client: Tena Men Category: Consumer - Online Films & Video / Short Form - Series / Episodes
So Thin You?ll Need to Think of Something Else
Agency: Marcus Thomas LLC / Cleveland
Client: Okamoto Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Old Car Commercials
Agency: VML / Kansas City
Client: NAPA Auto Parts Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Decoy
Agency: Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney
Client: Canon Australia Category: Consumer - Online Films & Video / Event or Live Webcast - Single
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever Category: Consumer - Online Films & Video / Event or Live Webcast - Single
Fueled by Everything
Agency: Droga5 / New York + Toyota / Torrance + Warrior Poets / New York
Client: Toyota Category: Consumer - Online Films & Video / Long Form - Series / Episodes
Award:
2016 Film Merit Award
Agency:
Clemenger BBDO / Sydney + Flare / Sydney
Client:
Toshiba
Title:
Made in 17 Hours
Category:
Consumer - Online Films & Video / Long Form - Single
Annual ID:
FI16204M
Award:
2016 Film Merit Award
Agency:
Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York
Client:
National Football League
Title:
Super Bowl Babies
Category:
Consumer - Online Films & Video / Long Form - Single
Annual ID:
FI16205M
Award:
2016 Film Merit Award
Agency:
Ogilvy & Mather / London
Client:
Philips
Title:
Breathless Choir
Category:
Consumer - Online Films & Video / Long Form - Single
Annual ID:
FI16206M
Award:
2016 Film Merit Award
Agency:
W / Shanghai
Client:
Douban
Title:
Douban - The Inner Space
Category:
Consumer - Online Films & Video / Long Form - Single
Annual ID:
FI16207M
Award:
2016 Film Merit Award
Agency:
Barton F. Graf / New York
Client:
Supercell
Title:
Clash of Clans - Legend of the Last Lava Pup Youtube: 2:48
Category:
Consumer - Online Films & Video / User Generated Content
Annual ID:
FI16212M
Award:
2016 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Veja Magazine
Title:
Distorted Fact
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16172M
Award:
2016 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Latin America
Title:
Custom-made Commercial
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16173M
Award:
2016 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MARS
Title:
First Days Out
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16174M
Award:
2016 Film Merit Award
Agency:
AMV BBDO / London
Client:
Curry's PC World
Title:
Spare The Act - Cooker
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16175M
Award:
2016 Film Merit Award
Agency:
AMV BBDO / London
Client:
Curry's PC World
Title:
Spare The Act - Laptop
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16176M
Award:
2016 Film Merit Award
Agency:
BBDO / San Francisco
Client:
Barbie, Mattel
Title:
Imagine the Possibilities
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16177M
Award:
2016 Film Merit Award
Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client:
Daimler
Title:
Swearing Kinds
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16178M
Award:
2016 Film Merit Award
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
Andes Beer
Title:
The Fairest Night of All
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16179M
Award:
2016 Film Merit Award
Agency:
Droga5 / New York + Newcastle / New York + D5 Studios / New York
Client:
Newcastle
Title:
Misconceptions
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16180M
Award:
2016 Film Merit Award
Agency:
FCB / Toronto
Client:
Simmply Macs
Title:
Here's to the Cheap Ones
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16181M
Award:
2016 Film Merit Award
Agency:
HEIMAT / Berlin
Client:
OTTO
Title:
The Letter
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16182M
Award:
2016 Film Merit Award
Agency:
INNOCEAN / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client:
Hyundai Motor Company
Title:
A Message to Space
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16183M
Award:
2016 Film Merit Award
Agency:
iris / London + Frenzy / Paris + Carat / London
Client:
adidas Football
Title:
#therewillbehaters
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16184M
Award:
2016 Film Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Daimler
Title:
The Uncrashable Toycars
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16185M
Award:
2016 Film Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Protonet
Title:
How China Are You?
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16186M
Award:
2016 Film Merit Award
Agency:
Kremaworldwide / Seoul
Client:
LG Electronics
Title:
Men in Black; Colorful Sensation in Black
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16187M
Award:
2016 Film Merit Award
Agency:
Leo Burnett / ?stanbul
Client:
Samsung Electronics Turkey
Title:
Samsung Hearing Hands
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16188M
Award:
2016 Film Merit Award
Agency:
Leo Burnett / Sydney + Rapid VR / Sydney + We Love Jam / Sydney + The Pool Collective / Sydney
Client:
Samsung Australia
Title:
Shark Dive in the Desert
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16189M
Award:
2016 Film Merit Award
Agency:
Leo Burnett France / Saint-Denis + Prodigious / Clichy + Davoli Music / Suresnes
Client:
Samsung
Title:
The Way You Are
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16190M
Award:
2016 Film Merit Award
Agency:
MullenLowe / Winston-Salem
Client:
ULTA Beauty
Title:
First Haircut
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16191M
Award:
2016 Film Merit Award
Agency:
Ogilvy & Mather / London + Tantrum Productions / London
Client:
Unilever
Title:
Dove - A Mother's Body
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16192M
Award:
2016 Film Merit Award
Agency:
Saatchi & Saatchi / Greater China + Saatchi & Saatchi / Del Campo Saatchi & Saatchi
Client:
Changyou Online Game Developer
Title:
Mother
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16193M
Award:
2016 Film Merit Award
Agency:
Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York
Client:
Procter & Gamble
Title:
Hush Little Baby
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16194M
Award:
2016 Film Merit Award
Agency:
SANTO / Buenos Aires
Client:
Diageo
Title:
Pianist
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16195M
Award:
2016 Film Merit Award
Agency:
TBWA Chiat Day / Los Angeles + Alldayeveryday / Los Angeles + Cut & Run / Los Angeles + Apache / Los Angeles
Client:
The Grammys
Title:
Witness Greatness Compton
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16196M
Award:
2016 Film Merit Award
Agency:
TBWA Chiat Day / Los Angeles + Furlined / Los Angeles + Cut + Run / Los Angeles + Framestore / Los Angeles
Client:
Netflix
Title:
Netflix the Rat
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16197M
Award:
2016 Film Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Peerless Products Manufacturing Corporation
Title:
Fungus
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16198M
Award:
2016 Film Merit Award
Agency:
The Martin Agency / Richmond + Furlined / New York
Client:
GEICO
Title:
Fast Forward, Hike
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16199M
Award:
2016 Film Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Unskippable, Family Long Form
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16200M
Award:
2016 Film Merit Award
Agency:
J. Walter Thompson / Amsterdam
Client:
J. Walter Thompson Amsterdam
Title:
JW Theaterproductions
Category:
Consumer - Online Films & Video / Self-Promotion - Single
Annual ID:
FI16209M
Award:
2016 Film Merit Award
Agency:
Marcel / Paris
Client:
Publicis Groupe
Title:
The Skippable Wishes
Category:
Consumer - Online Films & Video / Self-Promotion - Single
Annual ID:
FI16210M
Award:
2016 Film Merit Award
Agency:
Solve / Minneapolis
Client:
Solve
Title:
The Blank Video Project
Category:
Consumer - Online Films & Video / Self-Promotion - Single
Annual ID:
FI16211M
Award:
2016 Film Merit Award
Agency:
AMV BBDO / London
Client:
Tena Men
Title:
Keep Control
Category:
Consumer - Online Films & Video / Short Form - Series / Episodes
Annual ID:
FI16201M
Award:
2016 Film Merit Award
Agency:
Marcus Thomas LLC / Cleveland
Client:
Okamoto
Title:
So Thin You?ll Need to Think of Something Else
Category:
Consumer - Online Films & Video / Short Form - Series / Episodes
Annual ID:
FI16202M
Award:
2016 Film Merit Award
Agency:
VML / Kansas City
Client:
NAPA Auto Parts
Title:
Old Car Commercials
Category:
Consumer - Online Films & Video / Short Form - Series / Episodes
Annual ID:
FI16203M
Award:
2016 Film Merit Award
Agency:
Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney
Client:
Canon Australia
Title:
Decoy
Category:
Consumer - Online Films & Video / Event or Live Webcast - Single
Annual ID:
FI16170M
Award:
2016 Film Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Online Films & Video / Event or Live Webcast - Single
Annual ID:
FI16171M